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Clever new BA ad

Posted:
16 Sep 2007, 18:32
by preiffer
Plus the "making of"
available on a dedicated microsite, here.
I have to give it to them, as an aspirational lifestyle/marketing piece it's pretty damn good [y]

Posted:
16 Sep 2007, 19:38
by honey lamb
Very clever

Posted:
16 Sep 2007, 19:58
by mitchja
Indeed very clever. Having seen the TV advert I hadn't realised they where real BA crew.
I do much prefer the new advertising BA run now they switched adverstising companies.
Regards

Posted:
16 Sep 2007, 20:17
by mike-smashing
The first time I saw it was at the cinema last weekend. It works very well on the big screen I think, especially the last few frames with the 747 flying past - the plane looks absolutely huge!
The strapline of "Upgrade to British Airways" is especially strong.
There's some cheesy moments, but overall, it's a great campaign.
BA really need to address their weak spot, which is the whole ground service at LHR, but to be honest, I wouldn't be at all surprised if they have given up making it work in the other terminals now, and are dedicating their attention to getting it right for T5.
Mike

Posted:
16 Sep 2007, 22:18
by chrisV
I also liked the Google Earth/BA ads.

Posted:
17 Sep 2007, 04:49
by VS-EWR
I really enjoyed these ads. I just wish we could have seen them in the U.S.
Originally posted by chrisV
I also liked the Google Earth/BA ads.
I thought those were a bit cheap looking myself.

Posted:
17 Sep 2007, 08:35
by mcmbenjamin
Do female FAs really wear those ugly hats?

Posted:
17 Sep 2007, 10:29
by fozzyo
One of the best adverts of the year! As good as Sony throwing thousands and thousands of rubber balls down the hill in SF, but still not quite as good as my
all time fave advert.

Posted:
17 Sep 2007, 22:02
by buns
Good - but still comes a close second to my "BCal' girls
buns
(hence the strap line below;))

Posted:
17 Sep 2007, 22:13
by Scrooge
Originally posted by buns4vs
Good - but still comes a close second to my "BCal' girls
buns
(hence the strap line below;))
Which one ?
http://www.youtube.com/watch?v=T8q9zOUMdtghttp://www.youtube.com/watch?v=gS2Pfnr_3dA

Posted:
18 Sep 2007, 01:39
by napamatt
Shake and vac [oo]

Posted:
25 Sep 2007, 19:32
by DMetters-Bone
I too love this ad! Especially that it is filmed in the most beautiful city in the world!!! [y] OK one of the most beautiful cities in the world! [}:)]

Posted:
25 Sep 2007, 21:23
by RichardMannion
Maybe Pam Ann was right in here description of CSD's, given the style of hat looks very similiar to
this. [:w]

Posted:
25 Sep 2007, 21:35
by Bazz
Originally posted by fozzyo
One of the best adverts of the year! As good as Sony throwing thousands and thousands of rubber balls down the hill in SF, but still not quite as good as my all time fave advert.
Ahh, the Hoover Junior, probably the best vacuum cleaner in the world. (Well, when in it's prime that is.)

Posted:
25 Sep 2007, 21:41
by iforres1
Originally posted by fozzyo
One of the best adverts of the year! As good as Sony throwing thousands and thousands of rubber balls down the hill in SF, but still not quite as good as my all time fave advert.
It is good but the Gorilla on the drums doing Phil Collins "in the air tonight" is the best out there at the moment. The first time I saw it I thought brilliant, nothing to do with chocolate though:)
Iain
I

Posted:
25 Sep 2007, 21:45
by RichardMannion
Originally posted by Bazz
Ahh, the Hoover Junior, probably the best vacuum cleaner in the world. (Well, when in it's prime that is.)
But did you get your free flights?

Posted:
25 Sep 2007, 21:54
by Bazz
Nope! Don't get me going on that. [V]

Posted:
26 Sep 2007, 13:09
by preiffer
Oh, Iain, that's just cracked me up [y]
I've never seen that on TV, but it
IS a funny as f*** advert [oo]

Posted:
26 Sep 2007, 16:11
by VS-EWR
That's probably one of the most random adverts I've ever seen. I personally think you Brits get better adverts than we do. Half of our ads are companies trying to sell you strange drugs with thousands of side-effects that seem worse than the ailment they're trying to "fix" in the first place. And the other half are insurance companies and banks. I quite like the geico commercials though. Like this one:
Geico ad

Posted:
26 Sep 2007, 16:34
by preiffer
SO true, Nick.
My favourite was a migraine relief tablet, which had (at the end, in 300mph speach) "headaches" listed as a possible side effect [:0]