Ticket Name Changes

Hi All,
Hopefully somebody can help.
A friend of mine has recently parted company with her partner, and they were due to fly to LAS on Vigin later this month on holiday.
Clearly they won't now be going on holiday together and she wants to change a name to a friends name so that she doesn't have to go by herself.
She's more than prepared to pay a change fee but when she spoke to Virgin about it they said it couldn't be done and that she'd have to pay the fare for the flight again.
Is there any way around this? It seems crazy and somewhat unfair that Virgin aren't able to do this!
Regards
Hopefully somebody can help.
A friend of mine has recently parted company with her partner, and they were due to fly to LAS on Vigin later this month on holiday.
Clearly they won't now be going on holiday together and she wants to change a name to a friends name so that she doesn't have to go by herself.
She's more than prepared to pay a change fee but when she spoke to Virgin about it they said it couldn't be done and that she'd have to pay the fare for the flight again.
Is there any way around this? It seems crazy and somewhat unfair that Virgin aren't able to do this!
Regards