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www.virginhotels.com

PostPosted: 21 Sep 2010, 20:40
by annekr
Apologies if this is old news to all you Virgin experts but I haven't seen it. Also a topic on hotelchatter.com What do you think?

Re: www.virginhotels.com

PostPosted: 21 Sep 2010, 20:50
by annekr

Re: www.virginhotels.com

PostPosted: 21 Sep 2010, 21:03
by slinky09
Interesting, a franchised hotel group just like all the majors but their goal is to convert existing properties to the Virgin brand. Tough task.

Re: www.virginhotels.com

PostPosted: 21 Sep 2010, 21:31
by Nottingham Nick
Virgin hotels were about in the 80s / 90s - the Mickleover Court hotel near Derby used to be one. It was re-branded as a Menzies Hotel - not sure what happened, and why the re-launch.

Nick

Re: www.virginhotels.com

PostPosted: 21 Sep 2010, 22:25
by rich1664
Looking at the link, it seems to be in North America to start with. And wanting to convert the 'communal spaces' (I'm guessing the foyers) into a 'clubhouse' style environment.

Re: www.virginhotels.com

PostPosted: 22 Sep 2010, 07:22
by slinky09
rich1664 wrote:Looking at the link, it seems to be in North America to start with. And wanting to convert the 'communal spaces' (I'm guessing the foyers) into a 'clubhouse' style environment.


Indeed, for which franchisee pays, plus their management fees to Virgin Hotels ... as I say, tough call, I just don't think the Virgin brand is that strong in the US yet apart from in a handful of cities and even then ... but it should present better miles earning opportunities!