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Alliance or not?

Posted:
11 Jan 2011, 15:05
by Jeffers555
Will VS not being in a formal alliance such as Sky Team, Star Alliance or One World (can't see that ever happening) have a detrimental effect on its long term future?
I'd be interested to hear your thoughts.
Re: Alliance or not?

Posted:
11 Jan 2011, 18:44
by Decker
define long term - as in they've been going for a couple of decades without any readily apparent side effects? Plenty of aborted threads about this on Flyertalk...
Re: Alliance or not?

Posted:
11 Jan 2011, 18:53
by tontybear
Decker wrote:Plenty of aborted threads about this on Flyertalk...
was one on here too quite recently. Think is followed the news that SRB had asked a Merchant Bank to look at some issues.
Re: Alliance or not?

Posted:
12 Jan 2011, 01:15
by Scrooge
There are 3 ways Virgin Atlantic Airways can go.
The AS route of partnering with everyone.
They could join an alliance.
Or they could actually focus on being a premium airline with links to other airlines, this was the route they were going down for a while, however IMHO they are no longer a premium airline, so an alliance looks like the best bet for them.