Page 1 of 1

Virgin fined USD 50,000 for misleading advert

PostPosted: 28 Sep 2011, 07:48
by Sealink
Details


These days that could be the difference between profit and loss! ;-)

Re: Virgin fined USD 50,000 for misleading advert

PostPosted: 28 Sep 2011, 07:52
by Petmadness
Ouch! Someone is going to be in a whole load of trouble for that v(

Re: Virgin fined USD 50,000 for misleading advert

PostPosted: 28 Sep 2011, 10:32
by northernhenry
Petmadness wrote:Ouch! Someone is going to be in a whole load of trouble for that v(

Yet another IT quality control issue!
Do they have BA moles working in IT at VS

Re: Virgin fined USD 50,000 for misleading advert

PostPosted: 28 Sep 2011, 10:46
by Concorde RIP
Just shoddy - seems a lot of "mistakes" and "dithering" these days....from the outside, it looks like bad management.

Re: Virgin fined USD 50,000 for misleading advert

PostPosted: 28 Sep 2011, 11:06
by JCBR
I think that is fair enough - I get fed up seeing one price , filling in the details and then getting to the payment page where the price is different.
Even now I still feel irritated when I use the VS AX to pay for a VS ticket and they charge me extra for the privelidge of using their card.

Re: Virgin fined USD 50,000 for misleading advert

PostPosted: 28 Sep 2011, 11:09
by mcmbenjamin
Hahaha - Told you so Virgin!

Re: Virgin fined USD 50,000 for misleading advert

PostPosted: 28 Sep 2011, 12:08
by slinky09
mcmbenjamin wrote:Hahaha - Told you so Virgin!


Well, I quite agree, but I don't see how this is at the door of IT, sounds more like marketing to me.

Re: Virgin fined USD 50,000 for misleading advert

PostPosted: 28 Sep 2011, 12:29
by Guest
Oh dear!! New Head of IT and Marketing needed VS!!

Re: Virgin fined USD 50,000 for misleading advert

PostPosted: 28 Sep 2011, 12:34
by wanderingmariner
Its down to the Legal department, Marketing would never be allowed to send anything out into the public domain without it being checked first, to open to abuse.

Re: Virgin fined USD 50,000 for misleading advert

PostPosted: 28 Sep 2011, 13:02
by tontybear
Concorde RIP wrote:Just shoddy - seems a lot of "mistakes" and "dithering" these days....from the outside, it looks like bad management.


Yes its just sloppy - just look at the 'Upper Case' email sent out yesterday !

And the response from Greg on FB was 'we don't want to come across as sloppy ...'

Re: Virgin fined USD 50,000 for misleading advert

PostPosted: 28 Sep 2011, 13:38
by Frenchy78
wanderingmariner wrote:Its down to the Legal department, Marketing would never be allowed to send anything out into the public domain without it being checked first, to open to abuse.


Agreed - every large company has an "Advertising Review Process" which would certainly require a review of any advertising materials by a forum that includes Legal and Compliance subject matter experts.

So either the marketing team did not seek the appropriate internal sign offs, or someone on Virgin's Advertising Review team needs to go back to school. Nothing to do with "IT"...