Fare Increases...do they ever go back down?

Hello,
I apologise for being the typical new forum member who joins and immediately posts a question.
I've been looking at PE fares to NYC and then back from Chicago in mid/late May but due to a fear of flying (and being scared that I'd bottle it & not get on the plane!) I've not taken the plunge and booked.
Last night I decided to be brave and go for it... but this morning I was shocked to see the return fare had increased by about 50% overnight. The Fare Watch page still shows a fare of about £750, virgin now quoting £1250. Not good!
So... my question is, was there a sale on that I have now missed? Do fares ever go back down again once they've risen? Or should I quickly book now before they go up even more?
Any advice would be amazing. I'm keen to fly PE as I think the extra space, smaller cabin etc will help with the fear of flying...but the price change is going to be a bit of a stretch.
Thank you!
PS. I promise to post a very thorough Trip Review when I go!
I apologise for being the typical new forum member who joins and immediately posts a question.
I've been looking at PE fares to NYC and then back from Chicago in mid/late May but due to a fear of flying (and being scared that I'd bottle it & not get on the plane!) I've not taken the plunge and booked.
Last night I decided to be brave and go for it... but this morning I was shocked to see the return fare had increased by about 50% overnight. The Fare Watch page still shows a fare of about £750, virgin now quoting £1250. Not good!
So... my question is, was there a sale on that I have now missed? Do fares ever go back down again once they've risen? Or should I quickly book now before they go up even more?
Any advice would be amazing. I'm keen to fly PE as I think the extra space, smaller cabin etc will help with the fear of flying...but the price change is going to be a bit of a stretch.
Thank you!
PS. I promise to post a very thorough Trip Review when I go!