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All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 09:23
by StillRedHot
If you take a flight from now on you may notice the seat back magazine and on-screen logos referring to VERA (the magazine is actually now called Vera), this will be the new name of the IFE systems on-board all aircraft.

JAM will become Vera Touch
V:Port will become Vera On-Demand
Odyssey will become Vera Reel

I don't think Vera stands for anything in particular.

Re: All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 10:06
by Neil
I think the only question is, why?

Re: All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 10:38
by northernhenry
Surely odyssey should be rebranded: Verannoying..
Time and money on this exercise.... Neil's right....why?

Re: All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 10:45
by Ian6969
It could be so that when people complain about having Odyssey. CS can just reply that they have the same IFE to all the rest of the fleet :o)

Re: All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 13:33
by Mandy Hall
Confused the life out of me last night - obviously hadn't seen the post and I thought what's VERA? Soon worked out that it was V-Port.

Re: All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 14:06
by joeyc
Main question: who is Vera? And how senior is she at VS? Is Vera now calling the shots as Mr Ridgeway is leaving? Kind of like a HAL 9000..

So many questions..... Vera, where are you? Ha ha.

Perhaps she has come about because of this Visual ERA in which we live...

Re: All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 14:17
by waatp
joeyc wrote:Perhaps she has come about because of this Visual ERA in which we live...


:o) ^)

Wasn't there an early BBC videotape format called Vera ? I have no idea how I know this !

Re: All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 14:56
by slinky09
Mandy Hall wrote:Confused the life out of me last night - obviously hadn't seen the post and I thought what's VERA? Soon worked out that it was V-Port.


Similarly on Saturday, and the crew hadn't a clue either.

I'm not sure why VS wastes time and effort on these things, we all know nothing's changed!

Re: All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 15:00
by virginboy747
Vera is virgin era. It's so all the ife information booklets can be standardised under one umbrella

Re: All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 15:11
by McMaddog
slinky09 wrote:
Mandy Hall wrote:Confused the life out of me last night - obviously hadn't seen the post and I thought what's VERA? Soon worked out that it was V-Port.


Similarly on Saturday, and the crew hadn't a clue either.

I'm not sure why VS wastes time and effort on these things, we all know nothing's changed!

But we do know the V-Port IFE is being redone so something will change plus vera reel only has a couple of years left.

Re: All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 17:05
by eehk1007
Vera-Reel will be around as long as those 3 340-300s are in the fleet...

Re: All IFE being rebranded as VERA

PostPosted: 11 Oct 2012, 19:17
by jwhite9185
Noticed a bit of the Vera branding on the JAM system a few weeks ago and just figured it was the new name for V.Comedy, V.Documentry etc