Virgin baggage increase costs

Many times we have flown VA and when we have booked tickets and there has been an increase they have honored passengers that booked tickets prior to the increase to waive the increase.
So... Booked tickets back in February to travel next month so when they did the increase to £55 for extra bag I asked them if I bought an extra bag on return can I still pay the pre inflation cost as I can't pay for return extra bags till check in at Orlando..
We'll the reply was no I have to pay extra charge. But the biggest load of rubbish they came back with is "" This increase brings us more in line with our competitors rates...."" Since when does a price increase to match BA make VA more attractive to customers and make them want to book with VA ?
Whoever put the price up really wants a kick up the backside if they think that's going to steal customers from BA.
We'll done VA ..big mess up
So... Booked tickets back in February to travel next month so when they did the increase to £55 for extra bag I asked them if I bought an extra bag on return can I still pay the pre inflation cost as I can't pay for return extra bags till check in at Orlando..
We'll the reply was no I have to pay extra charge. But the biggest load of rubbish they came back with is "" This increase brings us more in line with our competitors rates...."" Since when does a price increase to match BA make VA more attractive to customers and make them want to book with VA ?
Whoever put the price up really wants a kick up the backside if they think that's going to steal customers from BA.
We'll done VA ..big mess up