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New in-flight magazine 'Ruby' on Little Red

PostPosted: 17 Jun 2014, 19:54
by McCoy
New magazine in the seat pocket on Little Red flights.

Discovered today on an EDI-LHR.

At least I think it's new... I've not seen it before.
A couple of months ago a brochure type magazine appeared, with glossy pics of VS clubhouse, seats, etc.
But this is a more conventional mag, with some celeb stuff, and some travel guide things.

It's not very thick, but flicking through passed 10mins or so!

Re: New in-flight magazine 'Ruby' on Little Red

PostPosted: 17 Jun 2014, 20:22
by gumshoe
Interesting - presumably it (more than) pays for itself through advertising as producing a magazine for a domestic airline with only 4 planes and fewer than 20 flights a day can't be viable otherwise?

I wonder if it's a tester for long haul? I've often wondered why they don't have one.

Re: New in-flight magazine 'Ruby' on Little Red

PostPosted: 17 Jun 2014, 20:39
by buns
I wonder if it has adverts for those "must have gadgets" like you find in the magazines available on Delta flights ):

buns

Re: New in-flight magazine 'Ruby' on Little Red

PostPosted: 17 Jun 2014, 21:16
by gumshoe
Skymall. Livens up any US domestic flight!

Re: New in-flight magazine 'Ruby' on Little Red

PostPosted: 18 Jun 2014, 08:40
by dickydotcom
buns wrote:I wonder if it has adverts for those "must have gadgets" like you find in the magazines available on Delta flights ):

buns


I did buy a watch on a BA flight to OZ about 12 years ago as a result of seeing it in the magazine. Didn't need one but liked it as it comes with 5 interchangeable bezels, and looks a bit like, (well a lot like) some other make people seem to like. Best £55 spent. I wear it daily.
That's the only time I've bought anything on journey. I don't even bother with duty free.

Dick D

Re: New in-flight magazine 'Ruby' on Little Red

PostPosted: 18 Jun 2014, 12:37
by LovingGold
gumshoe wrote:Skymall. Livens up any US domestic flight!

With every gadget you would never need :D :D

Re: New in-flight magazine 'Ruby' on Little Red

PostPosted: 18 Jun 2014, 15:31
by starquake
Skymall is definitely worth reading for the pure gadget for gadgets sake!

I actually have a laugh on every domestic US flight myself with the "who would buy something like this" line...

Re: New in-flight magazine 'Ruby' on Little Red

PostPosted: 18 Jun 2014, 21:26
by CHill710
When I last flew DL and looked through sky mall I was laughing that you could buy a life size statue of a gorilla.
Haven't a clue why anybody would buy one of those!

Re: New in-flight magazine 'Ruby' on Little Red

PostPosted: 18 Jun 2014, 23:09
by horburyflyer
Good to see "Ruby" has made it on-board..... :D