Why so many positioning flights?

I look at the VS Source most days and i'm astounded that Virgin seem to fly so many "positioning flights", these are empty, normally between Gatwick and Manchester or vice versa.
I get the summer Belfast services etc, but all year they seem to fly a great many empty planes. Their 330-200's are always shifting between the two, and last week there was one day when a 747 flew empty from Manchester to Gatwick whilst another 747 flew empty from Gatwick to Manchester.
Fleet utilisation seems to be very erratic. I wonder how the green brigade would feel about so many aeroplanes making empty trips because the timetable seems to be so disjointed.
I get the summer Belfast services etc, but all year they seem to fly a great many empty planes. Their 330-200's are always shifting between the two, and last week there was one day when a 747 flew empty from Manchester to Gatwick whilst another 747 flew empty from Gatwick to Manchester.
Fleet utilisation seems to be very erratic. I wonder how the green brigade would feel about so many aeroplanes making empty trips because the timetable seems to be so disjointed.