V-Flyer

Shai Weiss posted a photo on his Instagram yesterday showcasing a few things on the new menu and there are now some items listed on the VS website.

About time! I’m sat onboard VS7 at the moment and I’m sick of the usual stuff.

"Rainbow banh mi rice salad bowl with warm teriyaki tofu"
Cant wait

15isto2 wrote:"Rainbow banh mi rice salad bowl with warm teriyaki tofu"
Cant wait

I can! Pret meal deal is becoming more enticing by the second.

Treelo wrote:

15isto2 wrote:"Rainbow banh mi rice salad bowl with warm teriyaki tofu"
Cant wait

I can! Pret meal deal is becoming more enticing by the second.

Sorry I was being sarcastic with my comment! In fairness the Premium and Economy do sound a bit better

This season, it's Hickory-smoked barbecue chicken in Economy, Pork chilli with dirty rice in Premium Economy and Rainbow banh mi rice salad bowl with warm teriyaki tofu in Upper Class.

15isto2 wrote:

Treelo wrote:

15isto2 wrote:"Rainbow banh mi rice salad bowl with warm teriyaki tofu"
Cant wait

I can! Pret meal deal is becoming more enticing by the second.

Sorry I was being sarcastic with my comment! In fairness the Premium and Economy do sound a bit better

This season, it's Hickory-smoked barbecue chicken in Economy, Pork chilli with dirty rice in Premium Economy and Rainbow banh mi rice salad bowl with warm teriyaki tofu in Upper Class.

If this is true - and I have not been able to confirm via my normal source yet - then once again, the Economy & Premium meals sound nicer than Upper. WHEN will Virgin learn...? It is hard to serve posh restaurant grade food at an altitude due to the pressure changes & affect on tastebuds (+ galley limitations). Just go for decent quality simpler food. I'd happily go for a decent quality Cumberland sausage bangers & mash - even Upper. As long as the sausages were good quality, i.e. contained meat & not from the caterers local sawmill, it's a tasty "comfort food" dish that is fairly hard to cock-up at altitude.

Its on the Virgin website
https://flywith.virginatlantic.com/gh/e ... -look.html

15isto2 wrote:"Rainbow banh mi rice salad bowl with warm teriyaki tofu"
Cant wait

Think that's last year's menu. I know premium definitely had pork chilli last summer and the rice bowl was a veg option in upper.

Jill

Reported on dibb (someone asked VS on twitter) that the new menu won't be rolled out until May. I don't think you can really call it a Spring menu at that point

Amo wrote:Reported on dibb (someone asked VS on twitter) that the new menu won't be rolled out until May. I don't think you can really call it a Spring menu at that point

It doesn't matter what Virgin want to call the menu, be it Spring / Early Summer etc... based on past performance it will most likely be crap, even in Upper Class.

Probably a confusing title. No menu is”new” until it has actually been printed & loaded for customers to choose. The so called planned menu certainly seems to be what was on offer for Autumn/Winter ! Let’s hope when the final changeover of menu does happen it will be more inviting.

Does it really matter if it's a Spring or Autumn menu in Upper, the VS food is dire.
Sure, it ticks all of the 'Thoughtful Food' boxes and would please Vegetarians and Gen Z.
(Although the virtue signalling is a bit tricky to swallow when you're sitting in a Dreamliner that's chugging out nearly 10 tonnes of CO2 per hour of flight?)
The majority of the customer base (looking around the Lounge) aren't Gen Z and would perhaps like a steak or something other than Tofu.
However, they have to suck up the discrimination against carnivores and pick one of the Chicken dishes or have a meal in the concourse before boarding.
It might have seemed a good idea at the 'brainstorming' phase, but as a few companies have discovered (Bud Light anyone?) social stances might attract younger audiences but are likely to result in pushback from older customers.
If your customers are primarily 30+, it's not a bad idea to try and retain them rather than retrain them.