Airline saved by shaming shock jock
Posted: 22 Dec 2003, 02:31Date 18/12/2003
Author Andrew Fraser
Source The Australian -- Page: 20
Australian airline, Virgin Blue, did not have a smooth start. The UK parent company was not enthusiastic about an Australian domestic airline. It was in partnership with Singapore Airlines, which has a financial interest in Air New Zealand. Entrepreneur Sir Richard Branson was the impetus, but he nearly changed his mind just before the public announcement. In 2001, the airline was nearly sold to Air New Zealand for $A250 million. After speaking with radio announcer, Derryn Hinch, Branson publicly tore up the cheque.
Raymond Kirk
Author Andrew Fraser
Source The Australian -- Page: 20
Australian airline, Virgin Blue, did not have a smooth start. The UK parent company was not enthusiastic about an Australian domestic airline. It was in partnership with Singapore Airlines, which has a financial interest in Air New Zealand. Entrepreneur Sir Richard Branson was the impetus, but he nearly changed his mind just before the public announcement. In 2001, the airline was nearly sold to Air New Zealand for $A250 million. After speaking with radio announcer, Derryn Hinch, Branson publicly tore up the cheque.
Raymond Kirk
