Page 1 of 1

KLM new advert for their investments...

PostPosted: 14 Nov 2006, 22:04
by deep_south
I noticed a full page advert in The Times today for KLM, headed

KLM is making high level investments
On the ground and in the air

followed by a "checklist"

"new seats
new LCD screens
in seat power in World Business Class
AVOD in World Business Class
etc...

with a load of things and promises in text futher down.

Unfortunately the small print at the * says..

Our program of refurbishment will be carried out in phases. Not all of KLM's aircraft will be revamped.KLM accepts no liability for the claims made in this advertisement."

Fair enough on the "phases" - but then they negate all the promises!
How do they, and their advertising agency, get away with this?

PostPosted: 14 Nov 2006, 22:40
by VS045
KLM is making high level investments
On the ground and in the air

followed by a "checklist"

"new seats
new LCD screens
in seat power in World Business Class
AVOD in World Business Class
etc...

with a load of things and promises in text futher down.

Unfortunately the small print at the * says..

Our program of refurbishment will be carried out in phases. Not all of KLM's aircraft will be revamped.KLM accepts no liability for the claims made in this advertisement."


In other words, we're giving you xyz, just not yet and in some cases not at all[}:)]

VS.