New York Hotel - October Half Term

Good morning all!
I am taking the Mrs and kids to New York for the October half term and need advice on a good place to stay. We're going to be spending Thursday night on Broadway (seeing Wicked) and the girls will be conducting some advanced retail therapy on Friday!
The budget is not unlimited but I don't want a cheap place in a dodgy area. I'm a member of the Marriott, Starwood and Hilton rewards groups and of course I can find hotels in the area by searching online - but as I have never been to New York before any advice would be most welcome.
Cheers
SBG
I am taking the Mrs and kids to New York for the October half term and need advice on a good place to stay. We're going to be spending Thursday night on Broadway (seeing Wicked) and the girls will be conducting some advanced retail therapy on Friday!
The budget is not unlimited but I don't want a cheap place in a dodgy area. I'm a member of the Marriott, Starwood and Hilton rewards groups and of course I can find hotels in the area by searching online - but as I have never been to New York before any advice would be most welcome.
Cheers
SBG