PE Competition - UA selling E+ with vacations

I hate to say this, (both as a frequent VS flyer and as a *G, so this will affect me negatively) but it's about time someone took BA & VS on:
United Vacations (equivalent of Virgin Holidays for UA) have now started selling Economy Plus with their packages for a VERY small upgrade charge:
Relax with United Economy Plus ®
Enjoy an extra 5" of leg room on United Airlines transatlantic and US domestic flights, equivalent to 36” distance between you and the seat in front.
Supplements:
Transatlantic flights £65 one way
US domestic flights £20 one way
Now, you miss the Champagne (wow...[:p]) and there's no upper deck, but if you compare a PE return supplement with VS to San Francisco at around £600, the £130 UA are charging seems like one heck of a bargain...
Like I say - it's about time there was some competition for this psuedo-class of service. [y]
United Vacations (equivalent of Virgin Holidays for UA) have now started selling Economy Plus with their packages for a VERY small upgrade charge:
Relax with United Economy Plus ®
Enjoy an extra 5" of leg room on United Airlines transatlantic and US domestic flights, equivalent to 36” distance between you and the seat in front.
Supplements:
Transatlantic flights £65 one way
US domestic flights £20 one way
Now, you miss the Champagne (wow...[:p]) and there's no upper deck, but if you compare a PE return supplement with VS to San Francisco at around £600, the £130 UA are charging seems like one heck of a bargain...
Like I say - it's about time there was some competition for this psuedo-class of service. [y]