VS's reaction to this....make the amenity bag an empty paper bag and have a limited selection of things that you have to hunt around the cabin to find.
Or in VS speak...
At Virgin Atlantic we know that our company has an impact on the environment, as of October 2007 we are replacing the Upper Class amenity pack with an eco friendly 100% recycled paper bag into which you can place your choice of luxury goods.
To help pass the time during the flight we have hidden the contents of the amenity pack through out the aircraft, including the storage holds.
In this way any unused items will not be wasted, they will be left in place (including the ones in the storage holds) for the next flight.
Happy hunting JETSETTERS
Oh yeah..back on topic...Never heard of them, liked the MB stuff, fingers crossed I will like this stuff as well.