Wow, what a thread! Have to say that's kept me entertained on my train ride in this morning.
My two cents' worth (feel free to disagree):
- Airlines (including VS) charge a very high amount for travelling at the front of the plane (sometimes more than 20x the cost of Y). They can do so because they know that businesses (my own included) will pay it if it means getting their employees from A to B and refreshed ready to perform the moment they step off the plane at the other end. Nonetheless, it is still a very high amount to pay.
- Given the high price, I don't think it's wrong for a passenger to have high expectations. When those expectations are not met (which has been the case to some extent on all VS flights I have taken - largely due to poor product, with generally excellent crew), the passenger has two options - (1) Switch loyalty (e.g. from VS to BA) or (2) Write and tell VS, in the hope that they can improve matters for next time.
After two disastrous UC flights to Chicago (see prior TRs), I did write in to complain, not motivated by a desire to screw VS for as many miles as possible, but to express my utter frustration and to ask why I should continue my long-held loyalty to the VS brand.
The reply was full of Virgin's standard corporate chat about how awesome they considered themselves and was totally lacking in concrete suggestions as to how matters would improve(if you're after personal bug-bears on the degradation of modern society - this is mine) However- they DID appear to be sorry for my bad experiences, and awarded 25,000 FC miles as an apology.
For my recent trip to JFK, I decided to give VS one last try before switching to BA, and I'm glad I did - overall it was a much better experience (again, largely due to some exceptional cabin crew, but the product had improved)
So my point (which has gone off at several tangents - sorry) is that business class is a premium offering - and therefore standards SHOULD be considerably higher. I agree that complaining for complaining's sake (to get free miles etc) is bad news [V] - but where an airline has not met expectations, then the passenger has a right to be dissatisfied - and to voice that dissatisfaction.
Hopefully no personal offence will be taken by this post (as previously mentioned, I think the vast majority of VS staff & crew I have met are fantastic - you only have to look at Ryanair for examples of the opposite extreme). But that doesn't mean that passengers should have to suffer in silence when the Company fails to provide a quality product.