Sexy strategies about the use of mobile devices are a great way to part executives from their IT budgets (particularly if you promise them first use of those devices on the company budget) but if you don't get the foundations right you end up with well presented rubbish.
It may just be the way I've read the article - skip reading when I should be doing some work on a financial adjustments architecture - or the way the story has been told but the emphasis looks to be on the customer experience once the ticket has been bought. Most of the gnashing of teeth on this forum is, I think, related to the customer experience of buying that ticket. Or does this simply point up the customers whose experience they are looking to enhance are those who don't actually buy their own tickets.... :w
We can get better, because we're not dead yet
