These cut backs are becoming tiresome.
UC is becoming more like a premium economy product with each day that passes. It is a difficult one, because all these things that are being removed are not likely to make me switch to BA, simply because I can't ever recall getting off a BA plane and smiling as a leave. So in a way, its cost effective to remove them if that's the case for others too.
However, I used to love Virgin Atlantic and was fiercely loyal to the brand. Not any more. The good days of VA being an innovative airline with the added extras are over. The only thing that is keeping me flying with them (by a thread) is their cabin crew and the seat configuration. Both miles ahead of BA J. I'm sorry to say that the cabin crew are clearly getting tired of these cutbacks too as they've stated to me on several occasions.
Once the cabin crew have become disenchanted with the product and company (which I fear will not be long), that's my relationship with the airline over.
To be honest, I've had more luck getting AVOD on BA than I have Virgin and that is enough to make me consider the switch now.