I have read so much about airlines cutting costs VA is no exception. I suppose that the amenity kit is 1 of those that has suffered, last time we flew UC was in 2005 :0 we got the Oswald Boateng kit then I believe, how have they changed now?
Very much for the worse. Hardly worth opening IMHO (in fact if you keep it sealed you could probably get a fiver for it on eBay!). Having said that the iPad cover has come in useful.
Personally I think VS are missing a trick with UC amenity kits. Surely there are some luxury brands (including the ones they use - Cowshed for example) that would pay them to push free samples on premium passengers? I'm thinking things like moisturiser, lip balm, even scent - that way the passenger gets something half-decent, VS get a bit of revenue and the companies get a chance to promote their products to high-spending passengers.
Or maybe it just doesn't work like that.