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#879005 by JCBR
26 Jul 2014, 12:48
Interesting that DL would even mention this as $10m on their balance sheet is neither here more there.
I suspect they only mentioned it to pacify critics that questioned why they would by into a loss making airline.
It is great news for VS though and credit has to be given to Mr Kreeger for some of his less popular changes.
#879022 by preiffer
26 Jul 2014, 17:34
Credit to Mr Kreeger? I'd say hold fire on that for juuuuust a little bit longer.

I'd happily hand that credit out *in 5 years time* (and I genuinely hope it's due). The issue is, ANYONE can turn a profit short-term through cost avoidance and service cuts.

The *difficult* part (for an airline) is keeping that profit long-term, as premium and frequent travellers make their minds up for trips in future based on current service delivery...
#879030 by David
26 Jul 2014, 18:53
It's interesting that VS paid out on a quarterly profit, what happens if the next quarter or more relevantly the overall yearly result is a loss, do Delta pay money back to VS ?| ?|

David
Virgin Atlantic

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