This airline is so funny.
They got into trouble with Fifa during the World Cup, by advertising as "The Unofficial Airline of the You Know What" and had a special promotional offer which was valid "for the duration of that thing, happening now".
FIFA (probably correctly, but utterly officiously) called this Ambush Marketing, and it was wrong to use images associated with the World Cup when Kulula was not a sponser. I think it's hilarious.
http://www.flickr.com/photos/flxy/4422751637/sizes/o/
They then somehow decided to advertise again, but were worried that using "2010" might infringe a FIFA copyright law...
This advert included the text "there are so many more exciting reasons to travel around our country this year, than just for that thing we wouldn’t dare mention.”
Brilliant, and so much more good natured that than a certain Irish airline's ads...
They got into trouble with Fifa during the World Cup, by advertising as "The Unofficial Airline of the You Know What" and had a special promotional offer which was valid "for the duration of that thing, happening now".
FIFA (probably correctly, but utterly officiously) called this Ambush Marketing, and it was wrong to use images associated with the World Cup when Kulula was not a sponser. I think it's hilarious.
http://www.flickr.com/photos/flxy/4422751637/sizes/o/
They then somehow decided to advertise again, but were worried that using "2010" might infringe a FIFA copyright law...
This advert included the text "there are so many more exciting reasons to travel around our country this year, than just for that thing we wouldn’t dare mention.”
Brilliant, and so much more good natured that than a certain Irish airline's ads...
