Just got an email to confirm that as of the 16th November:
1) Airmiles will be converted to Avios miles at a rate of 1:10
2) Avios miles will be redeemable against BA or Iberia flights
3) The new miles will not cover taxes/fees etc, however these will be capped at £27 for european flights (Airmiles zones 1-3)
4) There will be more flexibility over redemptions for one way flights and different start/end airports.
So basically, it's being turned into just another airline loyalty program, fairly unsurprising given that BA owned Airmiles anyway. I guess the key question will be what the redemption rates are - at face value, 10 new miles for every 1 airmile sounds fairly generous when you look at typical ratios of miles needed for flights on airline loyalty programs versus what they cost on air miles.
Anyway, I'm only a casual collector, through my Tesco clubcard (and there's no clarity on whether that scheme will continue or not), but Airmiles were still useful for the family summer jaunts to Europe - will have to wait and see what more information comes out here...
RC
1) Airmiles will be converted to Avios miles at a rate of 1:10
2) Avios miles will be redeemable against BA or Iberia flights
3) The new miles will not cover taxes/fees etc, however these will be capped at £27 for european flights (Airmiles zones 1-3)
4) There will be more flexibility over redemptions for one way flights and different start/end airports.
So basically, it's being turned into just another airline loyalty program, fairly unsurprising given that BA owned Airmiles anyway. I guess the key question will be what the redemption rates are - at face value, 10 new miles for every 1 airmile sounds fairly generous when you look at typical ratios of miles needed for flights on airline loyalty programs versus what they cost on air miles.
Anyway, I'm only a casual collector, through my Tesco clubcard (and there's no clarity on whether that scheme will continue or not), but Airmiles were still useful for the family summer jaunts to Europe - will have to wait and see what more information comes out here...
RC