They are a no-frills airline, I guess you get what you pay for. Choice is good.
Personally I like my frills (and thrills

) when I am go on holiday. My holiday starts as soon as I leave the house, and my airport experience and flights are an important part of the holiday experience. Ryanair is therefore not for me.
It has been suggested to me by others that my actual destination is of secondary importance to me than the actual flight! Not true, but I think the amount of time I spend planning our holidays gives that impression to people who simply book a package deal from a travel agent.