Book between today and Thursday, for travel between 18th July and 27th August.
http://www.virgintrains.co.uk/sale/
http://www.virgintrains.co.uk/sale/
decent if you not planned ahead.
However, I booked my rail tickets to London in that sweet spot just after the go on sale.
Cross checking & the prices I got better prices by about £5. So not sure how much of a sale it actually is.
