quote:Air Canada unveils New Look and Leading Edge In-Flight Enhancements, Canadian Superstar Celine Dion joins Employees to Launch New era for Nation's Flag Carrier
MONTREAL, Oct. 19 /CNW Telbec/ - Thousands of Air Canada employees,
joined by Canada's international superstar Celine Dion, today marked the
beginning of a new era for the nation's flag carrier with the unveiling of a
contemporary new look and leading edge in-flight product enhancements that
will place Air Canada on the forefront of international air carriers.
Today and tomorrow, Air Canada is holding events in Toronto, Montreal,
Calgary and Vancouver to present what the restructured, revitalized national
carrier holds in store for employees and the travelling public: an updated
design and colour scheme for its fleet, new uniforms for its front line staff
as well as leading edge entertainment systems and luxurious lie-flat seats for
customers.
"Today we unveil the Air Canada of the future to the people who made it
all happen - Air Canada's employees," said Robert Milton, President and Chief
Executive Officer. "I thank our employees. It is through their hard work,
loyalty and willingness to accept change that Air Canada has been transformed
and positioned to succeed as a profitable, growing, competitive company in a
rapidly changing industry. As difficult as it was, the results so far are very
encouraging.
"Air Canada's future success will be driven by the loyalty of our
customers. The initiatives announced today signal a renewed focus on providing
our customers with value-driven products and services that place Air Canada on
the forefront of international carriers. A new look for our aircraft, inside
and out, new uniforms for front-line staff and a modernized brand image convey
the re-energized Air Canada to our customers and the world. It means an
airline that is recognized for excellence world wide and whose employees are
driven by the passion to succeed - not unlike the qualities for which Celine
Dion, is known the world over.
Continued Mr. Milton, "All of us at Air Canada are honored to have this
great Canadian icon with us today as we present the new Air Canada to the
world."
"This is such an exciting time for Air Canada. It is truly a privilege to
share this moment with you," said Celine Dion, wearing the stylish new Air
Canada uniform as she addressed the carrier's employees. "It's been great
working together with you on my latest music video and an honour to perform
the song, 'You and I...were meant to fly,' to promote Air Canada and this
great country around the world. Like you, I give it my best, day in and day
out, to transport people and help them to realize their dreams, all over the
world. We are all ambassadors for Canada, and from what I can see today, you
and I were meant to fly." Joining Celine Dion onstage at each event was a
chorus of Air Canada employees chosen through nation wide auditions to
accompany the international superstar perform her May release "You and
I...were meant to fly." The song is featured in the carrier's new television
and radio advertising campaign that introduces the newly transformed Air
Canada to the Canadian public. The campaign, created by Air Canada's
advertising agency of record, Montreal-based Marketel, begins
October 21, 2004.
Air Canada also announced today that it will launch a cooperative
advertising campaign with the Canadian Tourism Commission to jointly promote
Canada as a travel destination in markets outside the country. Major print and
broadcast advertising campaigns are slated to begin in select markets in the
United States and Great Britain in early 2005. By sharing costs and leveraging
their respective strengths, Canada's flag carrier together with Canada's
national tourism promoter will generate greater impact in international
markets for the benefit of Canada's tourism and hospitality industries.
A new look for the fleet: Inside and out
Air Canada unveiled its new livery design with a display of a Boeing 767
aircraft sporting an updated design and colour scheme. Following their first
stop over this morning in Toronto for employees to see the new contemporary
look, the aircraft continued on to an event for employees at the carrier's
headquarters in Montreal before continuing on to events in Calgary and
Vancouver.
Air Canada's new updated livery, designed by FutureBrand Worldwide,
features fresh clean lines and lighter colours; a more modern look with added
energy that reflects Air Canada's approach to streamlining customer service
and developing innovative products through simplification.
The distinctive Air Canada Maple Leaf in red on the tail of its aircraft
will now be complemented by a graphic dot pattern representation called the
"Frosted Leaf" in a light shade of green. In addition to its use on the
exterior of the aircraft, the new colour scheme will be used throughout the
interiors of aircraft and eventually across all corporate identity
applications.
New uniforms for front line staff convey contemporary sophistication
Created by Canadian fashion designer, Debbie Shuchat, the new uniforms
for Air Canada's 6,700 flight attendants and 2,900 airport customer service
agents embody classic sophistication with contemporary flair. Inspired by a
retro couture look, Shuchat has modernized the designs with softer, contoured
lines in a style that is clean, fluid and simple.
Men's and women's suits will be in Midnight Blue with Silver Sky lining.
Shirts and sweaters will also be in Silver Sky, accessorized with ties and
scarves recalling the new livery's Frosted Leaf graphic design with a subtle
tone-on-tone iridescence. Wear testing by employees will be conducted in the
first half of 2005, followed by production of the final designs that will have
incorporated feedback from employee groups. It is expected that Air Canada's
front line employees will begin wearing the new uniforms in late 2005.
New leading edge in-flight enhancements
Air Canada today unveiled a new in-flight entertainment (IFE) system that
will bring all of its customers leading edge video and audio on demand with a
choice of up to 80 hours of programming on personal television screens at each
seat. Air Canada will thus become the first airline in the Americas to offer
fully interactive, personalized entertainment choices to all customers on all
of its aircraft.
The system will consist of touch screen capability that gives each
customer complete fully interactive programming control for making
personalized entertainment choices and features digital image and surround
sound quality. Introduction of the new system is scheduled to begin with the
arrival of new Bombardier CRJ 705 aircraft in May 2005, and installation on
the airline's international fleet beginning September 2005. The selection of
the manufacturer will be announced upon finalization of the contract.
Air Canada also confirmed today that it will proceed with the
introduction of the newest generation of premium lie flat seating for all of
its Executive First international customers in order to ensure that its
Executive First customers experience the very best in comfort available. Air
Canada expects to introduce luxury lie flat seating across its international
fleet beginning as early as September 2005. The selection of the manufacturer
will be announced upon finalization of the contract.
"Just as we have invested in the renewal of our North American fleet with
new, smaller jet aircraft, we must continue to invest strategically in other
areas including in-flight products to remain competitive in domestic and
international markets," concluded Mr. Milton. "We must invest to earn the
ongoing loyalty of our customers. As we have seen today, Air Canada and its
people will be better equipped than ever to meet new challenges head on and
succeed."
The wide ranging initiatives announced today will be implemented
strategically and economically to minimize costs. Painting of the livery will
be accomplished as part of the carrier's regularly scheduled maintenance
program over a two year period. The transition will be accelerated as a result
of the upcoming delivery of new Embraer aircraft beginning in 2005. To achieve
consistency fleet wide in a timely and economical manner, a transitional
livery decal will be applied to aircraft tails. The carrier's new advertising
campaign is also being produced within the parameters of existing marketing
budgets. The introduction of the new uniform for front line staff, last
redesigned in 1995, will be undertaken with both cost and the comfort of
employees top of mind.
Note to Photo Editors: High resolution, downloadable color photos of the
event, participants and new livery will be made available at
http://www.aircanada.ca/about-us/media/facts/logo.html under "Facts and
Photos".
Note to Editors: Fact sheets on the following topics are available online
at http://www.aircanada.ca/about-us/media/ ... index.html
- In-Flight Enhancements Place Air Canada at the Leading Edge
- A New Contemporary Look For Air Canada's Fleet
- New Uniforms For Air Canada Front Line Staff Convey Contemporary
Sophistication
- Air Canada Employees Perform with Celine Dion
- Celine Dion Performs the Song "You And I...Were Meant To Fly": Theme of
Air Canada's New Advertising Campaign
New uniforms for front line staff convey contemporay sophistication
New Livery
PTV's rolled out on 767's A340's in 2005
It's about time AC upgrade their entertainment system, I don't really like the livery it's a bit boring, and plus there aircraft interior looks like from the mid 90s.
MONTREAL, Oct. 19 /CNW Telbec/ - Thousands of Air Canada employees,
joined by Canada's international superstar Celine Dion, today marked the
beginning of a new era for the nation's flag carrier with the unveiling of a
contemporary new look and leading edge in-flight product enhancements that
will place Air Canada on the forefront of international air carriers.
Today and tomorrow, Air Canada is holding events in Toronto, Montreal,
Calgary and Vancouver to present what the restructured, revitalized national
carrier holds in store for employees and the travelling public: an updated
design and colour scheme for its fleet, new uniforms for its front line staff
as well as leading edge entertainment systems and luxurious lie-flat seats for
customers.
"Today we unveil the Air Canada of the future to the people who made it
all happen - Air Canada's employees," said Robert Milton, President and Chief
Executive Officer. "I thank our employees. It is through their hard work,
loyalty and willingness to accept change that Air Canada has been transformed
and positioned to succeed as a profitable, growing, competitive company in a
rapidly changing industry. As difficult as it was, the results so far are very
encouraging.
"Air Canada's future success will be driven by the loyalty of our
customers. The initiatives announced today signal a renewed focus on providing
our customers with value-driven products and services that place Air Canada on
the forefront of international carriers. A new look for our aircraft, inside
and out, new uniforms for front-line staff and a modernized brand image convey
the re-energized Air Canada to our customers and the world. It means an
airline that is recognized for excellence world wide and whose employees are
driven by the passion to succeed - not unlike the qualities for which Celine
Dion, is known the world over.
Continued Mr. Milton, "All of us at Air Canada are honored to have this
great Canadian icon with us today as we present the new Air Canada to the
world."
"This is such an exciting time for Air Canada. It is truly a privilege to
share this moment with you," said Celine Dion, wearing the stylish new Air
Canada uniform as she addressed the carrier's employees. "It's been great
working together with you on my latest music video and an honour to perform
the song, 'You and I...were meant to fly,' to promote Air Canada and this
great country around the world. Like you, I give it my best, day in and day
out, to transport people and help them to realize their dreams, all over the
world. We are all ambassadors for Canada, and from what I can see today, you
and I were meant to fly." Joining Celine Dion onstage at each event was a
chorus of Air Canada employees chosen through nation wide auditions to
accompany the international superstar perform her May release "You and
I...were meant to fly." The song is featured in the carrier's new television
and radio advertising campaign that introduces the newly transformed Air
Canada to the Canadian public. The campaign, created by Air Canada's
advertising agency of record, Montreal-based Marketel, begins
October 21, 2004.
Air Canada also announced today that it will launch a cooperative
advertising campaign with the Canadian Tourism Commission to jointly promote
Canada as a travel destination in markets outside the country. Major print and
broadcast advertising campaigns are slated to begin in select markets in the
United States and Great Britain in early 2005. By sharing costs and leveraging
their respective strengths, Canada's flag carrier together with Canada's
national tourism promoter will generate greater impact in international
markets for the benefit of Canada's tourism and hospitality industries.
A new look for the fleet: Inside and out
Air Canada unveiled its new livery design with a display of a Boeing 767
aircraft sporting an updated design and colour scheme. Following their first
stop over this morning in Toronto for employees to see the new contemporary
look, the aircraft continued on to an event for employees at the carrier's
headquarters in Montreal before continuing on to events in Calgary and
Vancouver.
Air Canada's new updated livery, designed by FutureBrand Worldwide,
features fresh clean lines and lighter colours; a more modern look with added
energy that reflects Air Canada's approach to streamlining customer service
and developing innovative products through simplification.
The distinctive Air Canada Maple Leaf in red on the tail of its aircraft
will now be complemented by a graphic dot pattern representation called the
"Frosted Leaf" in a light shade of green. In addition to its use on the
exterior of the aircraft, the new colour scheme will be used throughout the
interiors of aircraft and eventually across all corporate identity
applications.
New uniforms for front line staff convey contemporary sophistication
Created by Canadian fashion designer, Debbie Shuchat, the new uniforms
for Air Canada's 6,700 flight attendants and 2,900 airport customer service
agents embody classic sophistication with contemporary flair. Inspired by a
retro couture look, Shuchat has modernized the designs with softer, contoured
lines in a style that is clean, fluid and simple.
Men's and women's suits will be in Midnight Blue with Silver Sky lining.
Shirts and sweaters will also be in Silver Sky, accessorized with ties and
scarves recalling the new livery's Frosted Leaf graphic design with a subtle
tone-on-tone iridescence. Wear testing by employees will be conducted in the
first half of 2005, followed by production of the final designs that will have
incorporated feedback from employee groups. It is expected that Air Canada's
front line employees will begin wearing the new uniforms in late 2005.
New leading edge in-flight enhancements
Air Canada today unveiled a new in-flight entertainment (IFE) system that
will bring all of its customers leading edge video and audio on demand with a
choice of up to 80 hours of programming on personal television screens at each
seat. Air Canada will thus become the first airline in the Americas to offer
fully interactive, personalized entertainment choices to all customers on all
of its aircraft.
The system will consist of touch screen capability that gives each
customer complete fully interactive programming control for making
personalized entertainment choices and features digital image and surround
sound quality. Introduction of the new system is scheduled to begin with the
arrival of new Bombardier CRJ 705 aircraft in May 2005, and installation on
the airline's international fleet beginning September 2005. The selection of
the manufacturer will be announced upon finalization of the contract.
Air Canada also confirmed today that it will proceed with the
introduction of the newest generation of premium lie flat seating for all of
its Executive First international customers in order to ensure that its
Executive First customers experience the very best in comfort available. Air
Canada expects to introduce luxury lie flat seating across its international
fleet beginning as early as September 2005. The selection of the manufacturer
will be announced upon finalization of the contract.
"Just as we have invested in the renewal of our North American fleet with
new, smaller jet aircraft, we must continue to invest strategically in other
areas including in-flight products to remain competitive in domestic and
international markets," concluded Mr. Milton. "We must invest to earn the
ongoing loyalty of our customers. As we have seen today, Air Canada and its
people will be better equipped than ever to meet new challenges head on and
succeed."
The wide ranging initiatives announced today will be implemented
strategically and economically to minimize costs. Painting of the livery will
be accomplished as part of the carrier's regularly scheduled maintenance
program over a two year period. The transition will be accelerated as a result
of the upcoming delivery of new Embraer aircraft beginning in 2005. To achieve
consistency fleet wide in a timely and economical manner, a transitional
livery decal will be applied to aircraft tails. The carrier's new advertising
campaign is also being produced within the parameters of existing marketing
budgets. The introduction of the new uniform for front line staff, last
redesigned in 1995, will be undertaken with both cost and the comfort of
employees top of mind.
Note to Photo Editors: High resolution, downloadable color photos of the
event, participants and new livery will be made available at
http://www.aircanada.ca/about-us/media/facts/logo.html under "Facts and
Photos".
Note to Editors: Fact sheets on the following topics are available online
at http://www.aircanada.ca/about-us/media/ ... index.html
- In-Flight Enhancements Place Air Canada at the Leading Edge
- A New Contemporary Look For Air Canada's Fleet
- New Uniforms For Air Canada Front Line Staff Convey Contemporary
Sophistication
- Air Canada Employees Perform with Celine Dion
- Celine Dion Performs the Song "You And I...Were Meant To Fly": Theme of
Air Canada's New Advertising Campaign
New uniforms for front line staff convey contemporay sophistication
New Livery
PTV's rolled out on 767's A340's in 2005
It's about time AC upgrade their entertainment system, I don't really like the livery it's a bit boring, and plus there aircraft interior looks like from the mid 90s.
Even less inspiring than the current AC livery [|)]
