Changing Times At British Airways

From the BBC's "Breakfast Time" this morning :

British Airways has appointed Bartle Bogle Hegarty to handle its reported £60m advertising account thus ending their 23 year association with Saatchi brothers and their M&C Saatchi agency.

Yes, I read about this recently. Curious what this will mean when the new adverts come around since I'd expect the new agency will want to do something different to show they're worth the money!