Economy Cabin Colour Refresh
To complement the new Economy seat and the new Premium Economy Super Seat, a new colour scheme will start adorning our cabins this summer.
The cabin environment is the second highest loyalty driver to our Economy passengers so is extremely important to us that we provide them with a great product. Coupled with the fact that our current colour scheme has been on-board our aircraft since 1999 we believed it was time for a refresh.
The new colours will not only improve the atmosphere but they will bring our cabin interiors right up to date. The refresh will include new red and mink seat covers in Economy whilst those Premium Economy cabins that do not yet have the Super Seat will see all their seats becoming red. New aubergine curtains will be featuring in Economy and Premium Economy and aubergine carpet will be laid throughout our three cabins.
The aubergine and mink colours have been selected to echo the successful dŽcor in our UCS cabin whilst a more regular positioning of the different seat cover colours will bring with it a more calming feel.
A New Blanket
In addition to this, a new blanket will be introduced in Premium Economy and Economy. The innovative design is based on the poncho concept and has an open V feature, which will enable passengers to comfortably secure the top portion around their neck and shoulders, preventing the blanket from falling down whilst seated. The new blanket is constructed in a warm, tightly woven tweed acrylic, which offers a soft, comforting feel to the skin yet also has a good wear resistance.
The blanket will be launched in twocolourversions of Red and Aubergine, with a contrasting minkcolourededge, with the Aubergine one being used by all our Premium Economy passengers. On aircraft featuring the newcoloursrefresh there will be a mixture of both Red and Aubergine blankets available in Economy, however, on those aircraft flying in the current colour scheme only the Red blanket will be used in Economy.
All these changes will gradually be introduced across the fleet to reduce any requirement to write off valuable current stock and therefore you may temporarily see a mixture of the current and the new colour schemes on certain aircraft.
In July, an A340-600 will be the first aircraft to model some of the new colours and our entire fleet is due for completion by the end of December 2007.