Virgin Atlantic picks Gyro for £3m direct account

[Neil]

Got this through on email - not sure if its interesting or not, thought I would post anyways.

Neil:)

Ahhh, that explains why a chum pitching from a competing Agency has been a tad quiet today! Well hopefully Gyro will produce the goods!!!!

And there was me thinking VS had got a large and incorrectly addressed unemployment benefit cheque (or for us oldies - a payment from the labour exchange).

Well, I guess they could do plenty better than the in-house DM team. Frankly VS's CRM needs a massive overhaul: given the quantity of data that is collected via both flights and Flying Club, I'd hope that they could do better than just blanket mailing Economy offers out to everyone.

BC