I've been an FC gold member for many years and always choose Virgin, even though it's often not the cheapest, because I enjoy some of the perks that gold membership brings namely no queues at check-in, clubhouses and the occasional free upgrade.
However having accumulated hundreds of thousands of miles, and been 'awarded' other rewards such as 'companion tickets', I'm starting to wonder if the miles are really worth much to me.
Take the 'companion ticket' for example - I can only use it if I purchase a full-fare ticket for myself. Given that I don't typically need the extra flexibility that a full-fare ticket offers, I have the 'choice' of either purchasing a full-fare ticket for an upcoming journey for $1644 and using the free companion ticket, or just buying two non-flexible fares of $368 and saving $908! Hence it's a 'gift' from the airline that I will never use which isn't really a gift at all.
The same concept applies to using mileage for upgrades. By the time you've paid for the full-fare ticket, you may as well just buy a non-flexible ticket in the class you wanted to be upgraded to. I found this out to my chagrin when I tried to use my hard-earned miles on my honeymoon.
What am I missing? Obviously people that regularly buy flexible tickets benefit, but aren't they in the minority?
Currently the ongoing perks of gold membership I mentioned to begin with are (just) persuading me to keep flying VS even if other airlines are cheaper, but in the absence of more favourable perks like a couple of free upgrades p.a. etc.., is my loyalty properly being rewarded in an ultra-competitive market?
Any thoughts welcome, thanks.
However having accumulated hundreds of thousands of miles, and been 'awarded' other rewards such as 'companion tickets', I'm starting to wonder if the miles are really worth much to me.
Take the 'companion ticket' for example - I can only use it if I purchase a full-fare ticket for myself. Given that I don't typically need the extra flexibility that a full-fare ticket offers, I have the 'choice' of either purchasing a full-fare ticket for an upcoming journey for $1644 and using the free companion ticket, or just buying two non-flexible fares of $368 and saving $908! Hence it's a 'gift' from the airline that I will never use which isn't really a gift at all.
The same concept applies to using mileage for upgrades. By the time you've paid for the full-fare ticket, you may as well just buy a non-flexible ticket in the class you wanted to be upgraded to. I found this out to my chagrin when I tried to use my hard-earned miles on my honeymoon.
What am I missing? Obviously people that regularly buy flexible tickets benefit, but aren't they in the minority?
Currently the ongoing perks of gold membership I mentioned to begin with are (just) persuading me to keep flying VS even if other airlines are cheaper, but in the absence of more favourable perks like a couple of free upgrades p.a. etc.., is my loyalty properly being rewarded in an ultra-competitive market?
Any thoughts welcome, thanks.