Boarding also very efficient and the on-board service (so far) has been great. I'm writing this trip report from the plane using the complimentary on-board wifi; a great innovation! The IFES is widescreen with a good selection of movies and tv shows which you can start watching from the moment you board the plane; there's even live tv. The IFES is also used to order food and drinks which a crew members brings along a few minutes later.
Virgin America brings fun back to the experience of flying in the US. Something which Virgin Atlantic has always been good at, but hopefully can learn a few useful tips from the new innovations VX has introduced.