mitchja wrote:The original system had a zero revenue stream.
But did it? For me it was part of the overall appeal of the VS product. I always flew VS for Transatlantic flights. I just liked the way they did things, the way I knew I'd be happy with my seat, etc etc.
So although they got 'zero revenue' from my seat selection it did contribute to my loyalty to VS.
As I said above, this year for the first time ever I'm flying with somebody else who *did* offer free seat selection. Irrational? Perhaps, but as a consumer its the only tool available when dissatisfied.
Just because BA do it doesn't make it right (I don't use BA either). I don't mind paying for seat selection on a £19.99 Ryanair flight, because thats just how that pricing model works. But if I've paid £750 quid to fly to Vancouver I don't expect to be charged even more for a seat.
VS is not a low-fare airline so should not expect to be able to introduce low-fare style charges without irritating its customerbase.
Free lemonade on the flight isnt a 'revenue stream' either but all those little things add up to make the product a pleasurable experience you'll go back to time and again and recommend to others.