Do you like the new FC branding?

Although we have a separate thread on the new cards and branding for flying club, I thought it maybe interesting to take a quick straw poll on peoples feeling on the new design. We should all have seen it by now; the new card design is now being used for people's FC status avitar (to the left;)). But to remind us all the images are:
Gold

Silver

and Red


So to the voting (Members only - another benefit of membership!)

PS - don't know why my pooter was inserting " rather than '. I did try and correct it but failed I am afraid.

Just wanted to add that I thought it was time for a change...companies need to rebrand every so often to keep fresh but also to increase customer awareness as we habituate to their current designs and marketing campaigns.

Yep agreed - I voted that they are FAB!!!!

Its always good to think that compnaies are thinking abotu their image - and lets be honest we are all young free and ( not all single) and Im sure that we all align ourselves to Virgin's market position rather than that of some other airlines who maybe are pitching at a more "mature" customer!! Mind you someone said I was Middle aged today - the cheek of it!!!!

Nah looks from your profile like you've got about 6 months before you hit 45, Mark

Got to agree with GatorBaiter!! I think the new design looks good so I voted for FAB too.

Fab, just got to spend the 20,000 miles now or do I wait for my trip with ANZ to LAX and round it up to 30,000

[preiffer]

Originally posted by G-VSKY 97
Fab, just got to spend the 20,000 miles now or do I wait for my trip with ANZ to LAX and round it up to 30,000

[?]Now confused. This relates to the new FC branding...?

Stumped me too!!!

Not a fan of the new design I'm afraid[:#]. I guess I just got attatched to the old design**sniff sniff** but hey, I'll get used to it.

This new design is a grower on me, initially I didn't like but - But hey the more I look, the more I like!!!

Maybe I will grow to like it, but my initial reaction was it seemed like it was knocked up in powerpoint (in about 5 minutes!)

Yeah, Richard, I could probably reproduce an exact copy of it in adobe illustrator in about 10 minutes.

It's not very creative, however I do sort of have a liking to it....even though I'm not an FC member [:(]

I cant really decide! The old logo and card was nice and simple, just comes across like they're trying too hard with this one! But hey, I probably just need to get used to it! [:?]

Don't care what it looks like, but the FC website (once you log in) is a bit of a mish mash of graphics at the moment.

An interesting result - not really conclusive. I will let the poll run for a while more. However, suggest we re-run it in a few months when we have all got our cards for real, and see what our view is then.

Don't worry nobody voted on the basis that the re-design is a 20,000 mile promotion, the poll was members only

Originally posted by MarkJ
Yep agreed - I voted that they are FAB!!!!

Its always good to think that compnaies are thinking abotu their image - and lets be honest we are all young free and ( not all single) and Im sure that we all align ourselves to Virgin's market position rather than that of some other airlines who maybe are pitching at a more "mature" customer!! Mind you someone said I was Middle aged today - the cheek of it!!!!

Strewth Mark - if you're middle-aged - I hate to even think of what the term for me is.... [V]

I guess the font has been changed to bring it into line with that now used by the company as a whole. It does seem a tad on the large side though.....[8D]

Forgot to mention that as well as being a mix of typefaces, the FC website is a horrible mix of colours - red, purple and "brown" for FC Gold?????

Its very difficult to replicate gold on the web. Will be interesting to see the new card when I get the replacement at the end of the month.
I voted for FAB.

Dean

Hate to say it but it looks a bit like a supermarket loyalty card to me.At least the old card gave some clues as to what it represented.Perhaps it will grow on me in time - I do accept that I am a middle-aged dinosaur with no taste.