From the New York Times, a piece by by SUSAN STELLIN, Published: January 27, 2004
I reproduce a section here where VS is discussed, if you wish to read the full article you will need to register on their site, registration is free. Follow the link below:
http://www.nytimes.com/2004/01/27/business/27sleep.html
QUOTE.
"We realized that if we could get the passenger to stand up and get the seat to convert into a bed, we could have new foams and fabrics for sleeping on," said Joe Ferry, Virgin Atlantic's head of design. "The crew can make up the bed for passengers while they go and have a drink at the bar. All of this ritual and theater adds to the experience of going to bed."
Besides the new bed, Virgin's Upper Class is configured to give all passengers access to the aisle, ottomans that double as seats for companions, an onboard bar and inflight beauty treatments. Virgin also offers its Upper Class passengers free limousine service to and from the airport on each end of the flight, and its Revivals lounge at Heathrow Airport provides a place for breakfast and a shower.
Those arrival features particularly appeal to John Lahr, senior drama critic for The New Yorker magazine, who has flown across the Atlantic every two weeks for the last decade. "The Virgin lounge is state of the art, as far as I'm concerned," he said. "You go into a cubicle, take off all your clothes and put them in a two-sided closet. Then they press your clothes while you're taking a shower. That's just wonderful. There's nothing worse than arriving rumpled at 7 in the morning when your tongue is sour and your head feels like a hundred pounds."
QUOTE ENDS.
Bazz
Still Flying
I reproduce a section here where VS is discussed, if you wish to read the full article you will need to register on their site, registration is free. Follow the link below:
http://www.nytimes.com/2004/01/27/business/27sleep.html
QUOTE.
"We realized that if we could get the passenger to stand up and get the seat to convert into a bed, we could have new foams and fabrics for sleeping on," said Joe Ferry, Virgin Atlantic's head of design. "The crew can make up the bed for passengers while they go and have a drink at the bar. All of this ritual and theater adds to the experience of going to bed."
Besides the new bed, Virgin's Upper Class is configured to give all passengers access to the aisle, ottomans that double as seats for companions, an onboard bar and inflight beauty treatments. Virgin also offers its Upper Class passengers free limousine service to and from the airport on each end of the flight, and its Revivals lounge at Heathrow Airport provides a place for breakfast and a shower.
Those arrival features particularly appeal to John Lahr, senior drama critic for The New Yorker magazine, who has flown across the Atlantic every two weeks for the last decade. "The Virgin lounge is state of the art, as far as I'm concerned," he said. "You go into a cubicle, take off all your clothes and put them in a two-sided closet. Then they press your clothes while you're taking a shower. That's just wonderful. There's nothing worse than arriving rumpled at 7 in the morning when your tongue is sour and your head feels like a hundred pounds."
QUOTE ENDS.
Bazz
Still Flying
