Know this is an old thread but worth bringing it out of hibernation to mention a few points - especially as everyone seemed so anti when it was circulating - and bring it to the attention of newer members.
1. Nectar points actually has child rates for points which is quite useful if you have kids and dont want to pay a full miles rate - 25k points is pretty good compared with 40k on VS (or 39k on line)
Highflyer said at the time -
quote:... the equivalent of £46,070 pounds spent on the Barclaycard. Think where i could have been with the Virgin card by now! (92,140 miles! Thats where!)
2. Well I know some of you get 2 points per mile by paying a subscription on your Virgin card but you have to include subscribtion fees in this - without that you only get 1 per mile and the ratios lok pretty good (36.5k JFK vs. 39k) - OK if you spend 100k a year on your card ignore this point

3. Sainsburys and most stores seem to attach a £2.5 value to 500 points so the 36.5k fare to NY is £185 + Taxes (which is not too bad) - and a child fare of £125 + Taxes is even better.
4. Not everyone is able to use their miles to UG or fly PE. Of course we'd all like to but those with young families would need 320k miles to fly everyone UC across to the US - Economy is not ideal but it is sensible when you dont want to pay for any flights.
4. If you get a M or Q class ticket then you get miles and tier points on the flight - so in fact you get about 25% of the flight back. (Maybe someone at VS could confirm this). This would bring a child fare across the Atlantic below £100 in real terms.
The biggest problem with profile points is that flights are only a small part of their gift range and therefore assistance in booking is pretty mediocre. Also there is no ongoing commitment to providing the flights at the same price. We were going to but a couple of child tickets to MCO using profile points but they were not taking bookings after end march 2005 on VS.
And some of the ratios on other airlines are poor - 135k to Singapore as an example is pretty awful.
Just thought I'd defend Nectar (actually it turned into a bit of an end of day rant) - and no I dont own any shares

Phil (Buffy)