City interview: Virgin chief Steve Ridgway

There is an interview with Steve Ridgway here. Quite interesting views on BA, BAA, BMI and the sale of its 49% stake by Singapore Airlines.

Best wishes

David

[Nottingham Nick]

Interesting, David.

A lesson in how to say a lot, without actually giving anything away. [;)]

Thanks for the link. [y]

Nick

Would be nice to read if there was some focus on the non upper class passenger experience though.

[Scrooge]

Originally posted by Nottingham Nick
Interesting, David.

A lesson in how to say a lot, without actually giving anything away. [;)]

Thanks for the link. [y]

Nick

Exactly, however, not a bad piece of writing, only one factual error that I caught.

I here on the grape vine that there will be a re-structure of the senior management team and directors shortly, in a bid to make the airline improve operations and reduce costs !

I'm actually pleased that Steve is starting to take more of an externally visible role as a senior face of Virgin Atlantic.

He's always been there in the background for many years, but has been overshadowed by SRB's persona and influence in the public eye, while he's been charged with the actual business of getting aeroplanes flying around with people inside, earning money.

It's somewhat reassuring to see Steve carving his own path in this area, and outside of the more usual aviation and transport industry publications and circles.

I think it sends out a message that Steve is in touch with the industry generally as well as with his own business, and has opinions on things which affect the course of the airline, whereas in the past he may have appeared to be disinterested, remote and inaccesible, even if that isn't the case.

Mike