Customer Announcement
http://www.flyzoom.com/Zoom Airlines sincerely regrets to advise its customers that it has ceased operations with effect from 18:00 UTC on Thursday 28 August.
All flights scheduled to depart from have been cancelled and Zoom's aircraft have been grounded.
We have been advised that British Airways and Virgin Atlantic are graciously offering special fares to assist Zoom customers that have been displaced by the suspension of our services.
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I'll say that's gracious. This is what Zoom said about them when they launched their New York service:
'John Boyle said: 'A new low-cost era has really taken off. People have been forced to pay outrageously high fares to fly between London and New York for too long.
'You cannot put a sheaf of paper between the prices charged by BA, Virgin and the American carriers on the New York route. It is high time that passengers had a better deal.'
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And I bet at the time he was told that the New York market (In economy at least) is extremely competitive and a £129 flight, each way, isn't going to upset the apple cart. I suppose that's the rough and tumble of competition, but I can't help asking if Zoom weakened its competitors, or if it never happened would be paying even more in economy?
While there was probably a case for a strong Canadian operation, serving New York just seems madness.