quote:Originally posted by mike-smashing
Thinking about it, UA had quite a nice implementation of a 'between tiers' loyalty system, whereby when you reach an intermediate target, they notify you - you go online, and there is a list of things you can choose from, such as bonus miles, gifting miles, upgrades, lounge passes, gifting 'Associate' status (the equivalent of a FC Supplementary Silver) to a friend, United-branded schwag, that sort of thing.
Then the person can choose what sort of additional reward is the most relevant to them.
Cheers,
Mike
Elite Choice. Hugely devalued this year, a recognition that many folks will be lucky to reach 1K this year, let alone pass it, and that free flowing biz travel's gone and there aren't likely to be a lot of pressures to be between Prem Exec and 1K.
The Prem Associate used to be something you got to do when you reached 35k miles, now it's 125k - understandable as it's actually quite easy on United to get 35k miles a year, and you basically create a whole population of folks with access to E+ seating, special check in and security lanes.
That said, it's a well intentioned idea, like you all say, and I can certainly see the benefits of VS structuring a program up front telling people what tier levels they need to hit, and what the reward is, both between 30 and 100, and beyond 100.
