25% Bonus on purchasing miles

Did anyone else get this?
Dear Sealink,

If your collection of BA Miles doesn't quite stretch to the reward flight or upgrade you've
promised yourself, don't wait to earn any more. Just buy them.

Especially while we're offering an extra 25% free.

The option to Purchase BA Miles is perfect for topping up your balance, or as a gift to
another Executive Club member.

Best of all, you can now buy up to 24,000 BA Miles - 5,000 more than the usual annual limit.
But only while the offer lasts, which means you have until 15 October to stock up.

Now you can start planning that reward flight, a little earlier than expected.

Anything you can do .......

Nice one BA - will we see VS upping or just matching?

It is on the Exec club website if logged in.

Until 15 October 2010, receive 25% extra when you purchase BA Miles. During this period, you can also purchase a maximum of 24,000 BA Miles, 5,000 more than the usual annual limit.

will we see VS upping or just matching?

Well the 15% Bonus offer running until October is pretty good but 25% would be better !

How many of you guys actually use the buy miles option?

IMO, unless you are "a couple of thousand" short of an upgrade or something, buying miles is not economic in any rewards scheme.

Or, do others think differently?

Al

I did some calculations based on a proposed flight I am taking in November to Washington DC. I have rounded the costs and miles slightly but had not logged into FC so no 'bonus' miles included for my status

UC (Z) costs £1820 for 11,000 miles = 0.1654
Econ (O out and N back)was £ 400 for 3,700 miles = 0.1081

To buy 11,000 miles would cost £180 = 0.0163
with the bonus its £ 180 for 12650 = 0.0142

If I just needed (say) 5,000 the cost is £90 = 0.018

If I spent £ 465 on 30,000 = 0.0155
with the bonus (34,500) that is = 0.0134

Therefore buying miles is considerably cheaper that buying them through actually flying which is why there is a limit on buying them.

Now lets say I bought 30,000 miles a year over three years (to get the 90,000 for a reward) that would cost £ 1395 add on £ 320 (fuel surcharge, taxes etc) the total becomes £ 1715

so thats a 'saving' of about £ 100

Am not sure what I have proved or disproved here other than it pays to do some proper calculations on the costs and benefits!

(but my head now hurts but that could be the druik i had earlier with hacknerguy )

[honey lamb]

Thank you for those calculations. Helps put things in perspective

(but my head now hurts but that could be the druik i had earlier with hacknerguy )

You should know better than to drink with him especially with regard to your spelling!

so thats a 'saving' of about £ 100

But with the reward flight you would get no miles.
The revenue would get you 11,000 toward the next flight.

so thats a 'loss' of about £ 80

(blame it on "hacknerguy")

You should know better than to drink with him especially with regard to your spelling!

Its not my spelling that's the problem - it's my typing !

Oh and dear lady you came up in conversation too - all good of course !

You should know better than to drink with him especially with regard to your spelling!

Its not my spelling that's the problem - it's my typing !

Oh and dear lady you came up in conversation too - all good of course !

It did indeed - started off by me saying how charming you are and how much I enjoyed sitting opposite you at the Indian restuarant but we ended up talking about Gin and pole dancing

And now have been offered 1000 BAmiles for using Travelex. Wooo!