SR interview on BBC R4

Steve Ridgeway on Today.

Thanks for this interesting, especially if taken alongside yesterdays mail on sunday article...

Didn't really say a lot did he ... but I do like the term discounted decadence. I'd like some of that!

I think it was very interesting in what that he didn't discount a lot of things mergers buying bmi etc etc. From that, the new livery, the new add campaign and the fact that I've been invited to Soho House here in New York on Friday where they say they are going to give me a sneak peak of their "glamorous new project" (Although thinking about it could that be the launch of the add campaign in the United States?) makes me think something is in the works...

I think it was very interesting in what that he didn't discount a lot of things mergers buying bmi etc etc. From that, the new livery, the new add campaign and the fact that I've been invited to Soho House here in New York on Friday where they say they are going to give me a sneak peak of their "glamorous new project" (Although thinking about it could that be the launch of the add campaign in the United States?) makes me think something is in the works...

That's interesting, as I received an invite to a champagne and canapés reception on Thursday in Notting Hill, London. Both Paul Dickinson (VA Sales & Marketing Director) and Breda Bubear (Head of Advertising & Communications) will be there. I wonder if it's linked.

Thursday in Notting Hill is a screening of Eat, Pray, Love with drinks and stuff before.

Soho House in New York is all about the Virgin hotels launch I believe.

Private views of the new on board products will be happening later on, perhaps early next year I am told. But no guarantee on who will see things ...

Slinky it does say that it will make me "fall in love with Virgin Atlantic Airways all over again." not virgin Hotels and the guy that is coming is an SVP at VAA with an aeronautical background not sure he would be leading the push on hotels.

If you have any further info please let me know as I'm not really that interested in going to a hotel launch... otherwise, if permitted, I'll let you know what its about afterwards. RK if you could let me know if anything out of the ordinary happens at the screening that would be great.

Join us for an exclusive preview at Soho House New York on October 1. Grab a bite to eat with Chris Rossi, Senior Vice President, North America and get a sneak peek of our glamorous new project before our secret is out.




What: Exclusive Virgin Atlantic Preview and Lunch for you and a guest*