Thoughts on VS's new TV ad

[Darren Wheeler]

Passenger - Scrapping IFBT?
Virgin - No, not at all.
Passenger - Are you sure?
Virgin - Yes!

2 weeks later

Virgin - We're scrapping IFBT
Passenger - Told you.

I'm not here for an argument despite most of you appearing to be! Just sharing what I know!

[Decker]

The issue Jay is not intended to be argumentative or unfriendly and sorry if it comes over that way. The issue is that Slinky is a well known poster and one of your "better" top tier customers so if he states something is true we will lean towards believing him over a relatively new poster.

The issue Jay is not intended to be argumentative or unfriendly and sorry if it comes over that way. The issue is that Slinky is a well known poster and one of your "better" top tier customers so if he states something is true we will lean towards believing him over a relatively new poster.

Fair enough but like I said I'm just saying what I've heard from actually working there.

[Scrooge]

Rather than debating the debate, could we go back to our thoughts on the TV ad, I just watched it again and it is still not doing anything for me, if your going to rip off 007, at least do it right.

I just found out that my friend's other half was in this advert. Small world. I've only known her for a year hence the delay.

How do think people think the FITFOO advert stacks up in comparison? Although also very light in actual displaying of the product, I think it's slicker and more intriguing to the non-frequent traveller (which is surely the target audience...?)

I'm not sure how much it cost but given that it is a global campaign, I'm imagining not cheap - in almost 20 years of coming to and from Accra and just over one living here, it is the only ad I have EVER seen that has run in "Western" countries with no alteration.

All that being said, I agree that money spent on the product itself is always a better bet

How do think people think the FITFOO advert stacks up in comparison? Although also very light in actual displaying of the product, I think it's slicker and more intriguing to the non-frequent traveller (which is surely the target audience...?)

I'm not sure how much it cost but given that it is a global campaign, I'm imagining not cheap - in almost 20 years of coming to and from Accra and just over one living here, it is the only ad I have EVER seen that has run in "Western" countries with no alteration.

All that being said, I agree that money spent on the product itself is always a better bet

I think the FITFOO was interesting and thoughtful but forgettable. Perhaps because of the previous two efforts.

The ad in this thread is instantly aspirational, and looks sexy, sultry and fun. The 25th anniversary one had an instant impact and recreated the wow factor.

You can have the best product in the sky but if no one knows about it then it will fail. When you are not the dominant carrier in any of your markets you need to punch above your weight, hence money being diverted to shouting louder.

Even BA and easyJet, both very dominant carriers in the UK see the need for advertising. Virgin, simply put, can't afford not to.