I actually rang them several times to enquire about both changing flights and also the possibility of upgrading with miles etc. Despite being a member with the flying club since 1994 and having Au status for a number of years, it just seems they are totally unable to join the dots up and make the right offer to the right passenger at the right time.
I design CRM and FF-related applications (for the true "major" airlines)and I think the VAA senior management (who appear to be only worried about "brand" and not increasing profit/revenue etc in a tough market) would/ought to have a fit if they knew of the sophisticated s/w their competitors are deploying that links FF activity to flights to bookings/to load-factors to offers and route profitability etc etc. VAA are now probably 10 years off the pace in terms of (lack of) sophistication of how and what they sell to their premium customers... ?| You'd think they'd want to do something about this really, wouldn't you?
