The technology exists and they could make better use of it

I got a nice EMail from VA with "Important Information about (my) flight next week".

In it, among other things, they recommend I join their Flying Club, and they offer purchase of extra legroom seats. Which is fine, I suppose, except.....

The Email came from the address "virginatlanticflyingclub...at...virginatlantic-email.co.uk" (my bolding) (as opposed to the more generic "virginatlantic...at...virginatlantic-email.co.uk"), so I guess they know I'm already a member.

And my booking is in Z class. I wonder how much extra legroom one can buy, and for how much.

I just found it a bit amusing. And perhaps it's disappointing that these two factors arent used to somewhat personalise their messages.

Very fair points - it shows how unlinked up the VS data management structure is. Shouldn't be to difficult to define a set of rules pulling from their dataset, e.g.:

Y fare class booking - promote extra legroom.
No FC number in the booking - promote Flying Club
PE fare class booking - link to upgrade availability
etc.

Personalization is not really that difficult ... just takes someone to get a hold of it!

You make a good point - I've had similar thoguhts in the past.

And why is the mileage they quote in emails always so out of date? It's almost as if it takes them a week or more from taking the mileage balance snapshot to actually sending out the email!

It really can't be hard to do...

I haven't received one of those emails in ages. I didn't realise that they still sent them out.

[Darren Wheeler]

Probably because like most big companies, all their marketing mails are sent by a 3rd party. Usually they don't have direct feeds the internal systems as "untrusted" and will get sent a snapshot of the account balance. The 3rd party then have a set period to get all the mails out to the opt-in list. This is also why some will get mails after opting-out, as it takes a while for them to process the new list.