VS special offers - eh no !

VS special offers page shows


http://www.virgin-atlantic.com/gb/en/id ... class.html


Departing. Arriving Fares (from) Departing between
London Heathrow New York. £4,301 03 April 13 - 31 Dec 13

£4301 is a special upper class fare - eh ???


) ) )

Lol

David

VS IT at it again lol

Mmm how tempting !

Special fares available until 31 Dec 13.... ha ha ha. What a long 'sale' period.

Special fares available until 31 Dec 13.... ha ha ha. What a long 'sale' period.

I blame the boys and girls in the 'marketing' department for sloppy work like this rather than the IT department.

Agree with tonty.... revenue management department have been allowed to see the sun and it has obviously confused them

Hopefully they will be back in their secret bunker soon so they get their heads back in the game.

Well these 'special' fares have just gone out via email to their FC members.... a wee mistake unless £4301 is the best UC price from LHR to NYC for this year!!! v(

Well these 'special' fares have just gone out via email to their FC members.... a wee mistake unless £4301 is the best UC price from LHR to NYC for this year!!! v(

just beat me too it - picking random dates next month you can get an upper fare to NYC for £2500 - why would you want to put together a fancy email and then send it out to everyone telling them the cheapest you can get an upper fare is £4301 ?| ?| ?|

Does anybody check these things before they go live ?

David

Well these 'special' fares have just gone out via email to their FC members.... a wee mistake unless £4301 is the best UC price from LHR to NYC for this year!!! v(

I have just received mine too, I paid less than that for two of us UC LHR-LAX LAS-LGW earlier this year.

And it's still up on the VS Website !

there ARE cheaper UC fares to New York, but the T & C's states an I fare class

2.Fares are applicable to Z booking classes only for travel to Vancouver and I booking classes only for travel to New York

there ARE cheaper UC fares to New York, but the T & C's states an I fare class

2.Fares are applicable to Z booking classes only for travel to Vancouver and I booking classes only for travel to New York

Lol, true but hardly something to be said for their marketing or revenue management to put them on a page entitled 'lowest fares'.. Guess not. ii)

I posted it on facebook and this is Howard's response -

Looking at this, this is the lowest fare currently available on that route in Upper. It's not a sale fare or anything like that, that's why it says book by 31 December 2013. It's definitely not the cheapest Upper seats I've ever seen, but that's the lowest available at the moment.

Which is patently wrong because I just did two dummy bookings for May and September and it came up as £2505. Now those were Z fares - which are the lowest fares available.

Now as Penny posted the 'offer' is for I fares which are not the cheapest fares but TBH how many people will be wanting those and who may well be put off even doing a dummy booking if they see a £4k+ fare as being the lowest available !

Read the marketing blurb carefully and it becomes clear why they're doing this.

The product they're marketing isn't the cheapest rock bottom UC fare but rather the "UC experience" including the limo at both ends which, as we all know, doesn't come with Z fares.

If they were to advertise the "UC experience" - including limos - in conjunction with the cheapest available UC fare, they'd be in big trouble with the ASA.

So the marketing is correct to quote £4,301 for the product it's advertising.

Now I absolutely agree that if they're aiming to persuade cost-conscious pax who might normally travel Y or PE to sample UC, they've scored a big own goal.

But this clearly isn't aimed at them - it's aiming at the higher end of the market which CAN afford it but perhaps isn't aware of the peripheral UC benefits.

So that makes it £1800 for 2 limos with a max range of 150 miles so over £10 a mile :0 :0

(And probably a little more flexibility with your tickets)

Still not good marketing ?|

David

So that makes it £1800 for 2 limos with a max range of 150 miles so over £100 a mile :0 :0

(And probably a little more flexibility with your tickets)

4 limos actually, as you can use them at both ends of each leg of a UC return flight. So potentially 300 miles = £6 a mile.

But I get your point! They'll say it's the flexibility you're paying for though.

So that makes it £1800 for 2 limos with a max range of 150 miles so over £100 a mile :0 :0

(And probably a little more flexibility with your tickets)

4 limos actually, as you can use them at both ends of each leg of a UC return flight. So potentially 300 miles = £6 a mile.

But I get your point! They'll say it's the flexibility you're paying for though.

Ah, forgot about the other 2 limos (and have fixed original price - my thick fingers at work again :w )

Still a strange advertising campaign when the whole world is watching their penny's and at a quick glance it looks like it costs over £4000 to fly upper to New York ?|

VS special offers page shows


http://www.virgin-atlantic.com/gb/en/id ... class.html


Departing. Arriving Fares (from) Departing between
London Heathrow New York. £4,301 03 April 13 - 31 Dec 13

£4301 is a special upper class fare - eh ???


) ) )

Lol

David

Full J return is £6810.15, so I suppose technically is a discount.
I mean, you're saving £2500! ii)