Apols if this has been covered before but I thought this may be interesting reading for some (from the FT today) - cant wait to see what they think they can do to improve their service and narrow the gap with Virgin UCS....
"British Airways is expected to announce shortly the next phase of its “seat wars” with its long-haul competitors by outlining an ambitious investment in upgrading its Club World business cabins at a cost of more than £100m.
It is understood that it has selected B/E Aerospace of the US, the world’s largest manufacturer of commercial aircraft seats, to produce the new generation of business class seats in a move that delivers a blow to Britax International of the UK, whose Contour premium aircraft seating division has supplied BA’s present Club World seats.
BA led the industry six years ago with the launch of the world’s first fully flat bed for business class travellers, but it has since faced a wave of investment and product innovation from other leading international carriers in their lucrative premium cabins including Air France, Lufthansa, Singapore Airlines, Qantas and Emirates."
"British Airways is expected to announce shortly the next phase of its “seat wars” with its long-haul competitors by outlining an ambitious investment in upgrading its Club World business cabins at a cost of more than £100m.
It is understood that it has selected B/E Aerospace of the US, the world’s largest manufacturer of commercial aircraft seats, to produce the new generation of business class seats in a move that delivers a blow to Britax International of the UK, whose Contour premium aircraft seating division has supplied BA’s present Club World seats.
BA led the industry six years ago with the launch of the world’s first fully flat bed for business class travellers, but it has since faced a wave of investment and product innovation from other leading international carriers in their lucrative premium cabins including Air France, Lufthansa, Singapore Airlines, Qantas and Emirates."
