New safety video

http://m.youtube.com/watch?sns=fb&v=8XNxZh9_YN0

Pretty cool

As much as I would normally defend VS to the ends of the earth, I don't like this.

I think it trivialises the important safety information that should be given across clearly, especially for a 1st time flyer !

David

Agreed I also Dont like it. It just doesn't work for me. The Old Video i Liked because although funny it ensured all relevant points were conveyed and had the right balance of fun and importance.

[buns]

I like it y)

It does the job of attracting your attention and I for one am going to spend countless hours checking off the Film references ):

buns

Hmm not sure. Its definitely quite unique and breaks up the usual monotony. I do agree that for first timers it may not be 100% clear but lets be honest most people aren't first timers and Air NZ seem to be following a similar tone. Also the safety processes aren't exactly rocket science. Thumbs up from me!

I like it. I'm sure the novelty will wear off but for now the 'differentness' holds attention.

[honey lamb]

I like it!

One of the things that impressed me was showing how to adopt the brace position when holding a lap infant. I've never seen that before. y)

As much as I would normally defend VS to the ends of the earth, I don't like this.

I think it trivialises the important safety information that should be given across clearly, especially for a 1st time flyer

You'd hate the Virgin America one then ...

Actually I think it's quite a clever idea. Let's face it, few people actually pay close attention to safety demos - particularly frequent fliers. Better, surely, in that case to produce something that might actually grab a few people's attention (even if they hate it) rather than another bland corporate video that everyone just ignores.

Same principle applies with advertising - the most annoying TV & radio adverts are actually the ones that achieve the best results. Meerkats being a perfect example.

[Neil]

I think I like it.

It is very different, the only thing that I thought was it seemed quite long. Maybe that is just because I am sat watching on my computer now, and in the a/c environment it might be different, but I would be interested to know how the length compares to the old one.

Having seen, I can understand why people may not like it but I thought it was different and unlike the usual ones, it was different

[mitchja]

The old one was about 5:30, so this one at 5:47 is not much longer.

It is definitely aimed at getting people's attention as demonstrated at the start when the old safety video begins and the guy just puts his eyeshades back on!

I like it. I'm sure the novelty will wear off but for now the 'differentness' holds attention.

Likewise. Different/functional and unique.... Although surprised that it doesn't revert to its old format halfway through like the website... :w

I am keen to see this whilst sitting on a plane to give it a chance.

From the armchair though I really don't see this as ticking the boxes for me. Whilst a bit of an amusement for the kids or the FF I cannot see the context of the situation running through ... the changing modes of transport shown and the subsequent differing positions of the safety features will likely prove to be more confusing than illuminating.

Sorry to say it, but I agree with the naysayers (for now..)

It is definitely aimed at getting people's attention as demonstrated at the start when the old safety video begins and the guy just puts his eyeshades back on!

and he still has them on at the end

and he still has them on at the end

... because he has been dreaming! We were watching his dreaming to the commentary of the safety demo

Sorry Virgin, it just does nothing for me or Mrs BB. Could be we are not the young trendy set but the old fuddy duddies who spend their money on UC/business. Even though we fly many times a year Mrs BB always reads the flight safety information and checks all the exits, her favourite safety video has to be the Thomson Airways one when we fly on short haul package trips.

and he still has them on at the end

... because he has been dreaming! We were watching his dreaming to the commentary of the safety demo

so we can all dream away while the video is on and dont watch it....
ii)

n( thumbs down from me. too long.

[Darren Wheeler]

I like it and it did need a refresh.

Maybe I'm just being grumpy but it's a sad indictment were airlines have to continually 'jazz up' the safety briefing so passengers will actually spend less than 6 minutes of a 6+ hour flight paying attention to information that might just save their life.
Now, will someone please pass the Werthers?

I cannot see the context of the situation running through ... the changing modes of transport shown and the subsequent differing positions of the safety features will likely prove to be more confusing

Isn't the context that actually for most passengers they are, in their heads, in a film or a book rather than in a fragile pressurised metal tube 35,000 ft in the air? As such it seems a good attempt to tune people in.

Though in all honesty I'm with Darren on this (the 6 minutes rather than the Werthers). Given updated IFE, perhaps a quick multiple choice test and a walk of shame back up the jet way for those that don't pass would be an incentive...

As much as I would normally defend VS to the ends of the earth, I don't like this.

I think it trivialises the important safety information that should be given across clearly, especially for a 1st time flyer

You'd hate the Virgin America one then ...

Actually I think it's quite a clever idea. Let's face it, few people actually pay close attention to safety demos - particularly frequent fliers. Better, surely, in that case to produce something that might actually grab a few people's attention (even if they hate it) rather than another bland corporate video that everyone just ignores.

Same principle applies with advertising - the most annoying TV & radio adverts are actually the ones that achieve the best results. Meerkats being a perfect example.

I like the meerkats and I like this too.

I think it's different , and it's going to be like marmite you either love it or hate it

Not a fan of this. Way too busy for my liking. Totally detracts from the seriousness and importance of it being a safety video. Vic Reeves has authority in the current video, makes a huge difference. They've used a multitude of accents which although quirky, adds no value to the movie. Poor.

I'm not a fan!! n(