Video interview with Alan Lias, VS Head of Loyalty

Just saw this on FT:

http://loadfactor.tv/convergence-loyalt ... -atlantic/

Well I watched it but I haven't got a clue what he meant.
Dick D

LOL, dickydotcom. I had the same feeling, so I read the transcript and was left none the wiser!

What on earth is this all about?! Perhaps I should first find out what "Ancillaries at Virgin Atlantic" means ;o)

BORING!!
(And I have no friggin idea what he's talking about!)

I did hear....
"Blah, blah, blah, blah, of course its the best way to do this, I would be out of a job otherwise, blah, blah, blah"
That may just have been me of course..........

Good grief - I'd have thought that a key factor in "loyalty" would be to connect with members of the loyalty programme, I'm not sure this is a good example of that.

Is he a consultant? Sure talks like one...

And, the one bit I did understand was trying to claim that flying club is markedly different to other loyalty programmes - well, I certainly don't see it that way. There are differences yes, but they are at the detailed level, the basic concept is exactly the same.

Sounds and looks a bit like the Stewart Pearson character (played by the great Vincent Franklin) in "The Thick Of It"..

download (7).jpg (4.62 KiB) Viewed 2854 times

..given to making such pronouncements as

"I like the plasmic nature of your data modelling", "Let's imagineer the narrative", "What's the weather like over at the Guardian? How do we counter-massage?", "Knowledge is porridge", "Time is a leash on the dog of creativity"

[The Moderators]

Sounds like he expects the audience to know about the terms he uses.

Sounds like he expects the audience to know about the terms he uses.

Well, it was on a site specifically aimed at people in that field. I too, however, am baffled.

It's only 3 mins long and I couldn't even make it to the end

Is this interview a hoax?

It makes almost as much sense as this!

[Darren Wheeler]

Sounds like he expects the audience to know about the terms he uses.

Apologies. For some reason that didn't post from my own account

Poor Richard Branson. He prob falls asleep aswell after a few min or will shout 'stop this BS'... This ain't BA!

Is this interview a hoax?

It makes almost as much sense as this!

Lol ,is she drunk !!

Makes total sense to me, loyalty schemes are run for the good of the airline - to make money from other airlines/partners. At the same time they can gauge data from the customer base and to make sure profits remain high with feeding products/services to us.

Oh and most awkward presenter award goes toooooo ...

Well if he's the one that gives the VS IT department their instructions, it explains a hell of a lot....

It's his job to make money from everything other than ticket sales. Food, baggage fees, etc. With some LCC this part of the business is more profitable than the base ticket fare. It seems VS combine their Loyalty program management under the same roof as this other revenue stream, and he's trying to explain "why" and how it's better than BA or Ryanair. That's my take. Agreed that it doesn't make a lot of sense, either way.