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#755722 by slinky09
21 Sep 2010, 21:03
Interesting, a franchised hotel group just like all the majors but their goal is to convert existing properties to the Virgin brand. Tough task.
#755725 by Nottingham Nick
21 Sep 2010, 21:31
Virgin hotels were about in the 80s / 90s - the Mickleover Court hotel near Derby used to be one. It was re-branded as a Menzies Hotel - not sure what happened, and why the re-launch.

Nick
#755729 by rich1664
21 Sep 2010, 22:25
Looking at the link, it seems to be in North America to start with. And wanting to convert the 'communal spaces' (I'm guessing the foyers) into a 'clubhouse' style environment.
#755734 by slinky09
22 Sep 2010, 07:22
rich1664 wrote:Looking at the link, it seems to be in North America to start with. And wanting to convert the 'communal spaces' (I'm guessing the foyers) into a 'clubhouse' style environment.


Indeed, for which franchisee pays, plus their management fees to Virgin Hotels ... as I say, tough call, I just don't think the Virgin brand is that strong in the US yet apart from in a handful of cities and even then ... but it should present better miles earning opportunities!
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