I wanted to book my hotel in NY through Virgin and get my 10% discount as a FVC member but to my surprise was told you cannot get the 10% discount on hotel room booking only :O. I asked Club when had this changed and was told in 2007 to which I told them I'd had 2 holidays with hotel only bookings and got te 10% discount and those holidays were in 2010 and 20110. i was told it must have been an error and I thought well I can understand 1 error but not 2!
Having been on many FVC specially arranged trips and knowing the girl I was dealing with I was very disappointed with her attitude. Anyways in the end I booked my hotel through another holiday website where I got my 5* hotel for £300 less and I also got a cashback deal. No problems with checkin.
One thing that irks is that if I had been going to Florida I would have gotten discount off my attractions but not the hotel if I'd booked it separately

It was a better deal for me to book my flight with my airmiles as I was going UC. Can Virgin just get it into their heads that their members go to other wonderful places with them than just Florida and discounts should apply to everything otherwise what is the point to the Club.
If I'm booking a full holiday with Virgin I will use my FVC membership to get my discounts as no one does holidays, flights and rewards like Virgin, love them