American Airlines super stylish rebranding

So here is what American is going to look like:

New Logo


New Livery


New Boarding Pass


New Frequent Flyer


New website



Only joking, of course it's not going to happen. This was a hypothetical rebrand. Interesting all the same.
Details here

Ok, first off I was thinking... some people have way too much time on their hands.. Sealink

However upon reading the article, seeing this was done by a designer in response to an AA 'experiment', now I'm thinking this is really cool. Very "Catch Me If You Can" era... instead of AA think PanAm :w

Interesting (but flawed) thinking down the blogging for miles line though, I hope airlines do not see this as 'revolutionary' thinking It will only open the flood gates and devalue miles even more..

Ok, first off I was thinking... some people have way too much time on their hands.. Sealink

Haha. I did a few weeks ago "make" an airline timetable. On PowerPoint.

So yes, you're right.

I love the hypothetical rebrand -- it is great. When you compare the mocked-up website to their real one... :0

AA don't fly 747s though, unless I'm mistaken. |:)

I recently read a book about fonts (don't ask!) and there was a bit on AA and its use of Helvetica... all very interesting stuff.

AA don't fly 747s though, unless I'm mistaken. |:)

Well the picture above clearly disagrees with you..

I recently read a book about fonts (don't ask!) ... all very interesting stuff.

Too late.. what book is this? and interesting you say you may find this interesting too.. http://www.youtube.com/watch?v=wZZ7oFKsKzY

Let me know when you reach the end.. ][|)

I love fonts. I will spend ages picking one for an email or a presentation.

Too late.. what book is this? and interesting you say you may find this interesting too.. http://www.youtube.com/watch?v=wZZ7oFKsKzY

Let me know when you reach the end.. ][|)

This is the book -- http://www.amazon.co.uk/Just-My-Type-About-Fonts/dp/1846683025/ref=sr_1_1?ie=UTF8&qid=1352380786&sr=8-1

I love fonts. I will spend ages picking one for an email or a presentation.

Me too -- they are fascinating.

OK getting into serious geek territory now, but on my wish list is this, which I saw in NY last week: http://www.amazon.co.uk/Helvetica-York-City-Subway-System/dp/026201548X/ref=sr_1_1?s=books&ie=UTF8&qid=1352380919&sr=1-1

[Scrooge]

AA don't fly 747s though, unless I'm mistaken. |:)

You are correct, they don't now, though they used to.

The Eagle on the tail goes back to an old colour scheme they had, many decades ago.

OK getting into serious geek territory now, but on my wish list is this, which I saw in NY last week: http://www.amazon.co.uk/Helvetica-York-City-Subway-System/dp/026201548X/ref=sr_1_1?s=books&ie=UTF8&qid=1352380919&sr=1-1

Love!